Untitled-1

For more than 450 million people around the world, bananas are a vital staple crop.

Bananas are hands down the world’s most popular fruit. And with an estimated global export value of $7 billion dollars per year, they’re also likely one of the most essential cornerstones of many countries’ economies. Yet amid spiking production costs for packing materials and fertilizers combined with the economic fallout of climate change, COVID-19, and the fight against plant diseases like Fusarium TR4, banana producers are coming under increasing financial pressure, placing their livelihoods, sustainable farming practices, and food security at risk.

The banana appeal to Canadians

Locally, our grocery stores, shopping carts, and breakfast bowls are teaming with the bright yellow fruit as Canadians consume on average over 15 kilos of bananas per year.

While it remains one of the cheapest and most competitive products in the fresh produce aisle, the cheap banana tide is finally turning. Within this past year alone, large retailers across the country have committed to offering Fairtrade Organic bananas, bringing transparency and awareness to Canadian consumers to the urgency of choosing products stemming from more sustainable production.

So how do we go further? How can Canada go from being a laggard to a leader in the fight for sustainable banana supply chains? Join us for a candid conversation exploring these issues with leaders in this space. Our diverse panelists span each touchpoint of the banana supply chain, offering us insight into the unique challenges they face.

This event will be available in English, French, and Spanish. View instructions on how to access your language of choice here.

Register Now

Meet the Panelists

3-1

Edwin Melo Proaño

President, Association of Small Banana Producers El Guabo

Edwin Melo Proaño is also Vice President of the Ecuadorian Banana Network within CLAC, President of El Guabo Promesa Corporation, President of the Ecuadorian Coordinator of Fair Trade (CECJ), Treasurer of the Agrofair Producers Cooperative, Coordinator of the Cluster for Small Banana Producer from Ecuador, and member of the Surveillance Committee of the CLAC.


1-2

Eli Browne

Director of Corporate Sustainability, Sobeys Inc.

Eli Browne is a passionate sustainability professional with 14+ years’ experience bringing sustainability initiatives to life in complex corporate settings. At Sobeys Inc., Eli Browne leads a national team responsible for developing and managing sustainability strategy, reporting and key initiatives. Eli was recently recognized by Canadian Grocer Magazine as one of their 2021 Generation Next Award Winners.


4-2

Silvia Campos Malpartida

Senior Advisor for Bananas, Fairtrade International

Following studies in Peru, Chile, and Germany, Peruvian-born Silvia Campos Malpartida has built her professional life in the agribusiness and sustainability sector. For the last 13 years, she has been responsible for bananas at Fairtrade International, working closely with Fairtrade System members, producers, and commercial partners.


2-1

Jennie Coleman

Owner and President, Equifruit

Jennie Coleman combines a lengthy career in business with longstanding social justice roots, set during two years’ volunteer work in Namibia in the mid-90s. Equifruit was recognized at the 2020 Canadian Fairtrade Awards with the prize for “Excellence in Producer Partnerships”, and “The Packer” named Jennie Coleman one of their 2021 “Women in Produce”.  She was also recently recognized by CPMA & Grocery Business Magazine as an Outstanding Woman in Produce.



Meet the Moderator

5-2

Julie Francoeur

Executive Director at Fairtrade Canada

Meet the moderator

This panel will offer you

Fairtrade_Icon_Black_Banana

 

A BROADER UNDERSTANDING OF THE REALITIES ON THE GROUND FOR BANANA PRODUCERS

Fairtrade_Icon_Black_Shopping

 

AN UNDERSTANDING OF THE ROLE RETAIL PLAYS IN BUILDING SUSTAINABLE SUPPLY CHAINS

Fairtrade_Icon_Black_Supply Chain

 

A VISION OF WHAT SUSTAINABLE SUPPLY CHAINS COULD LOOK LIKE IN THE FUTURE

Fairtrade_Icon_Black_Global

 

A LOOK AT HOW RETAILERS ARE COMMUNICATING TO CANADIANs ABOUT THEIR COMMITMENTS

Fairtrade_Icon_Black_Community Building

 

INSIGHT ON WHAT CANADIAN CONSUMERS REALLY THINK ABOUT FAIRTRADE CERTIFIED BANANAS